Having a great looking website is only the first step to creating a positive web presence. Getting your website ranked with search engines and gaining a good position in search results is a science in itself.

Search Engines use complicated algorithims, which are constantly being modified, to rank webpages and return the most appropriate pages back to the 'web surfer'. The algorithims that the search engines use are secret and although guidelines are issued about how the engines search the net, there is no simple route to gaining a number one page ranking and managing to stay in that position.

In order to gain a better position there are many things that even a novice in SEO can acheive. Employing a professional in SEO can be costly, if you learn the basics you will realise that you can easily build upon these techniques as your confidence builds.

Web Solutions offer training in simple SEO techniques, so that anyone who has basic abilities on the internet can improve their web presence. The course covers the following:-

• Analysis techniques used to identify strengths and weaknesses of websites & competitor analysis
• Elements that ensure your site is search engine friendly
• Importance of key words, metta tags, headings, alt tags
• Writing content to enhance search engine positioning
• Url submission & sitemaps
• Importance of links & what to avoid
• Importance of regular statistical analysis of your site & how this can help your positioning
• Problems & pitfalls in trying to outwit search engines, gateway pages, hidden content, irrelevent content and other such techniques.
• Introducing content to your site which will increase traffic & encourage return visits.
• Buying your way to the top, sponsored links, banner ads, PPC (pay per click). Is it a practical option?
• Where to find valuable resources
• Other techniques available to promote your site

 

Courses can either be taken as part of a group training session or on a one to one basis.

Courses are held at various dates at a location within the Newcastle Upon Tyne area. The course lasts for one day and is fairly intensive. It is aimed at people who have a knowledge of surfing the internet and have a basic understanding of how websites are constructed. In order to benefit fully from this course, candidates should have ftp access to their site and an editor such as dreamweaver or at least the ability to use a basic text editor such as notepad.

For further information and details of course dates and venues, or availability for one on one tuition, please
e-mail us.